Sometimes taking a step back can lead to elevated perspectives.
Recently it became very important to us as a business that is aiming to form our own community to take a step back and appreciate the support that we've received so far from strangers and friends alike. It is always daunting putting your creative efforts out there in the spectrum and entering the world of sales in an attempt to share your vision with others. Rejection is the biggest fear. Of course we have had our set backs and we still endure these regularly. For us, however, it is increasingly important for us to keep pushing forward despite these.
Negativity is every creators nemesis. We all doubt ourselves, it is human nature. Having others doubt you is a regular occurrence, having them question you is also something regular. But we are clear about who we are and what we stand for, this will never change.
We are Generations Apparel and we are here to encourage shared experiences and conversations between generations. We want to close the gap. Our clothing is created with this in mind, every piece that we create is designed to spark conversation and to allow the wearer to feel entirely comfortable in their own skin. You are you for a reason, your experiences made you who you are, so why not share them?
So as part of our stepping stones process, we took that step back and appreciated. And now, we are about to resume our mission with a new energised appreciation for the success and support that we've had before, and that we hope will continue.